Steam helped Comfort King Mattress Factory rebrand their 3D mascot, Comfy. Shot 4K footage that was stabilized and colored. Comfy was created in 3D and animated through use of a cage. The new look uses a less organic design and focuses on a more cartoonish style. His face was animated in After Effects and composited. The new crown is fancier and more dynamic that in the past.
STEAM Digital 