Sell Without Selling

Posted on by steamdigital


Gary Vaynerchuk had a list of six tips of how to sell without selling.

  1. Focus on branding over sales. …
  2. Lose your ego around your craft. …
  3. Go “all in” on LinkedIn as a B2B marketing strategy. …
  4. Create more ads on social media. …
  5. Spend money on influencers – even if some of them “don’t work” …
  6. Use content creation as your leverage.

MY THOUGHTS FROM MY 20 YEARS OF EXPERIENCE:

  1. I agree but I would take it a step further in cultivating a “tribe” of people who love your brand with a passion.
  2. Ego isn’t an issue when you use it to create value in your product… as long as it doesn’t get in the way of revisions and critique from your clients. An old boss of mine once said “Warn them twice, then just do what they ask”. Wise words!
  3. Sure, why not. I’ve had almost no luck with this strategy but it does get your name out there.
  4. From my marketing mentor, this isn’t the wisest choice at all; it’s one of the most expensive options out there. You’re more likely to do better with clever Google Ads, or let someone else sell your product on a podcast.
  5. Totally agree with this. Many influencers just don’t know how to make money and will jump all over this.
  6. Agree and disagree. I agree that is a great leverage. I disagree in that you need ENGAGING, CREATIVE, NEW, EXCITING, DRAMATIC, FUNNY, EYE-CATCHING content. A one-year-old could create content but that doesn’t mean it will sell! (well, maybe if it’s this)